demand excellence

Demanding Excellence by Nick Neon

I pitched an idea to one of my favourite people, Nikolas Kite of Kite Flying Robot, to direct a music video for one of my favourite songs, "On Your Merry Way."  It was a very spontaneous + ambitious undertaking.  But it was so vital that I make this piece to set myself free.  

It would be a very simple fairytale with an even simpler lesson:

No matter how much you love someone, sometimes all you can do is let them go.

I promised myself that I would not settle for anything less than my exact vision for this clip.  My twelfth music video project.  I would demand excellence from my team.  I wouldn't settle for good enough.  The final clip would use a mix of live action miniatures, watercolour, CG animation + practical effects to tell a story of endless hope + the acceptance of loss...

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